Clarks Shoes
Wonder of Wisdom
The Project:
The challenge was to create an emotive campaign to launch Clarks new school brand (WoW), that celebrates the power of wonder. We created a series of cinematic short films which capture the defining moments of wonder in childhood that influenced the life and works of notable individuals. The campaign was rolled out in-store and across digital ads and comms, social (paid ads and organic), and a PR event gaining over 353,802,961 impressions.
Info:
Client: Clarks Shoes
Project: Wonder of Wisdom AW18 Campaign
My Role: Creative Lead
Skills: Concept Creation, Art Direction, Digital, Social, Events, Print
Films (concept & art direction)
This film, the first in the series, steps back in time with Jane Goodall DBE to explore the catalyst moment that inspired her to become the legendary ethologist she is today.
The second film in the series explores the defining moment that helped Chi-chi Nwanoku OBE to become the world-famous bassist she is today.
PR Event
WoW panel discussion July 2018
Invite-only for 25 guests across national, fashion and parent media
Attendance: Digital influencers and national, fashion, and parent press
Social reach: 1,288,000
Radio & TV interviews reach: 4,849,000
Editorial coverage July & August 2018: 347,665,961 impressions
Titles: The Independent / The Guardian Weekend / The Mail Online / The Telegraph / Evening Standard
The Credits
Client: Clarks
Project: Clarks AW18 School Campaign - Wonder of Wisdom
My Role: Creative Lead
Skills: Concept Creation, Art Direction, Digital, Print
Production: Just So
All Content © C&J Clark International