The Challenge

Bring the Greener Energy tariff to life, making it easy for customers to understand.

Communicate a complex product effectively and ensure that customers both understand how they can contribute and most importantly want to.

The Solution

A premium people-led explainer film that simply breaks down the tariff in a digestible way whilst juxtaposing the customer and energy generators to highlight the customer’s direct impact by joining the tariff. This uplifting narrative rallies customers to be part of a ‘movement’ that is powering a more sustainable future for the UK.